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Posted October 25th, 2008 by Aaron

Dealmaker Subscription Card

Dealmaker Subscription Card

I normally don’t pay much attention to the 62 subscription cards that fall out of each magazine I read, but the subscription card for Dealmaker magazine caught my eye.  It asks the normal questions regarding name, address, etc., but then has a few oddities:

  1. There isn’t a price or subscription length mentioned anywhere on the card.  As the old saying goes, I guess “if you have to ask…”
  2. They force you to write your Visa, Mastercard, or AMEX number, expiration date, and signature right on the back of the card!  There isn’t an option for “Bill Me Later” that might protect your personal information.
  3. In small print under the billing information, they state, “Guarantee: We will never rent or sell your name or personal information.”  Yeah, you may not, but what about my mailman?

I guess one could always send the subscription card in an envelope, but then that kind of defeats the purpose of Business Reply Mail, doesn’t it?

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